Hoping to engage millennial workers?
Find out how Co.tribute can help.
Hoping to engage millennial workers? Find out how Co.tribute can help.

The Millennial generation - workers from Generation Y — are generally defined as those born between 1979 and 2000. Millennials are quickly filling out the younger end of the labor force in great numbers. By 2020, they will comprise nearly half (46%) of the U.S. labor force, and members of that demographic will be heavily relied-upon to fill leadership gaps at many organizations, according to recent research by the University of North Carolina. As more and more millennials enter the job market, you may be realizing that the mindset of these new workers is different from previous generations. You might be wondering how to shift your approach to respond to the expectations of this new talent pool.

Allow them to grow.

Despite popular belief, millennials want more than just free meals and video games to pass the time in the office. According to Gallup, 59% of millennials say opportunities to learn and grow are extremely important to them when applying for a job. Millennial workers are looking for personal development opportunities. When these are provided, they’re more likely to be engaged in everyday tasks and projects. Provide opportunities for workers to learn new skills, gain feedback, be mentored, and your team will thrive.

Allow them to grow.

Despite popular belief, millennials want more than just free meals and video games to pass the time in the office. According to Gallup, 59% of millennials say opportunities to learn and grow are extremely important to them when applying for a job. Millennial workers are looking for personal development opportunities. When these are provided, they’re more likely to be engaged in everyday tasks and projects. Provide opportunities for workers to learn new skills, gain feedback, be mentored, and your team will thrive.

Give them meaningful work.

UNC’s Kenan-Flagler Business School found that when millennials were asked what job factors were valued as most important, 30% said they wanted meaningful work. Millennials feel motivated when they’re in an environment where they can openly share their ideas and contribute to a bigger picture. Millennials are generally more than ready to take on responsibility, and benefit from being given independence and autonomy.

Give them meaningful work.

UNC’s Kenan-Flagler Business School found that when millennials were asked what job factors were valued as most important, 30% said they wanted meaningful work. Millennials feel motivated when they’re in an environment where they can openly share their ideas and contribute to a bigger picture. Millennials are generally more than ready to take on responsibility, and benefit from being given independence and autonomy.

Leverage the trends.

Millennials are known to be tech-savvy and spend almost 2x more time on their phones than previous generations. As the digital world grows in size and importance, it’s vital for your company to keep up with digital trends. In fact, UNC revealed that friends of fans on Facebook represent a set of consumers 34x larger than fans themselves. Having employees who are more active on social media and online communities can be beneficial in increasing your digital reach.

Leverage the trends.

Millennials are known to be tech-savvy and spend almost 2x more time on their phones than previous generations. As the digital world grows in size and importance, it’s vital for your company to keep up with digital trends. In fact, UNC revealed that friends of fans on Facebook represent a set of consumers 34x larger than fans themselves. Having employees who are more active on social media and online communities can be beneficial in increasing your digital reach.

By 2020, nearly half of the U.S. workforce
will be made up of the millennial generation.

By 2020, nearly half of the U.S. workforce will be made up of the millennial generation.

University of North Carolina

See how Co.tribute drives engagement.

Cutting edge technology

Millennials have an obvious affinity for technology, and they’re huge fans of innovative products. They like their technology to work quickly, and they enjoy quality visuals. Our revolutionary cloud and mobile platform is carefully designed with millennials in mind, and is filled with compelling content. It’s easy to use, and makes the giving process simple and fun.

Cutting edge technology

Millennials have an obvious affinity for technology, and they’re huge fans of innovative products. They like their technology to work quickly, and they enjoy quality visuals. Our revolutionary cloud and mobile platform is carefully designed with millennials in mind, and is filled with compelling content. It’s easy to use, and makes the giving process simple and fun.

Opportunities for self expression

Millennials are also known for their desire to express themselves. They love to share content, and they love to invite others into projects and global issues that are important to them. The Co.tribute application provides plenty of opportunities for users to comment on campaigns and share why certain issues are important to them.

Opportunities for self expression

Millennials are also known for their desire to express themselves. They love to share content, and they love to invite others into projects and global issues that are important to them. The Co.tribute application provides plenty of opportunities for users to comment on campaigns and share why certain issues are important to them.

Meaningful work begins here.

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