Client Engagement Pat Smith 2017-07-28T17:19:34+00:00
Regardless of your industry, your business needs loyal and committed customers. Consistent and dedicated client engagement is an important step towards meeting your goals and expanding your customer base. Unlike clients who are simply satisfied, engaged clients are passionate about your brand, comfortable communicating their feedback, and willing to send referrals your way.
According to CRM magazine, it costs five times more to acquire new customers than it does to keep current ones. They’ve also found that a 2% increase in customer retention has the same effect on profits as cutting costs by 10%. Therefore, it’s absolutely vital to make sure that you’re connecting on a deep level with your clients and keeping them involved in life of your business. If you know what your customers are passionate about and engage with them on those issues, they’ll stick with you for the long haul.
See How Co.tribute Drives Engagement
The Co.tribute platform allows you to invite your clients into the giving process. You can easily share campaigns on social media and engage your followers, or send personal emails to your clients asking them to contribute to a particular campaign. Including your customers in the process of making a difference is invaluable. It helps them see that you care about important issues, and that your company is dedicated to helping those in need.
Shareable Impact Reports
Sharing the results of your giving is one of the most powerful ways to communicate your priorities. Within Co.tribute, you’ll have access to compelling impact stories that quantify and demonstrate the effects of your Co.tribute donations. These reports can be easily shared and linked so that your clients, donors, and board members see how lives have been changed by your company’s generosity.