How Boostability Gives Back While Engaging Employees By Isabel Dimaranan
Being recognized by Inc. 5000 magazine as one of the fastest growing private companies in the US is a huge accomplishment for a company like Boostability. Based in the Silicon Slopes of Utah, the online marketing company understood that recognition for their work put them in the position to be heard and help others at the same time.
Founded in 2009, Boostability is a company that has embraced giving back to causes within the community that are close to the hearts of its employees. It’s the motivation of their employees to instill purpose in their work that drives the company’s success. Chief Technology Officer Jared Turner, one of the company’s original founders, was kind enough to talk to us about Boostability’s contributions to the local community through its philanthropic initiatives.
Philanthropy at Boostability
The company has invested in creating a committee of employees who are responsible for looking at the needs within their local community for opportunities to engage in community outreach. “We try to focus on smaller, more poignant and personally relatable events, because we want our employees to be able to connect with the cause,” says Jared.
Boostability has been involved with various initiatives for charitable giving, including sponsorship of local events, high school sporting teams, golf tournaments and involvement in Race for the Cure. One notable aspect of their involvement has been its success in donating to local food banks. On top of encouraging employees to donate canned food and cash, Boostability matched up to $5,000 and partnered with a local bank to double the funds donated to the Utah Food Bank during last years’ winter season. They have also adopted highways, where employees come together to help clean stretches of highway.
As long as there is a cause that an employee is passionate about, the committee will listen to make that connection happen. During the holiday season, Boostability shows its appreciation for its employees by giving swag handouts. What if you had the opportunity to use those funds to give back to those who need it the most? Boostability did just that, all because of the generosity of its employees. During Christmastime, employees voted to use all of the funds normally allocated for bonuses to participate in a Sub for Santa program. Each team of employees was assigned 1-3 families whom they go out and meet to understand their needs. The teams went out and did the shopping for the children and families so the families in need could have presents to open on Christmas morning. As a team, they personally dropped gifts off to the families. The program turned out to be a very emotional experience for both the families and employees involved who were able to help out a lot of people.
Employee Engagement and Company Culture
Engaging employees in the communities in which they live and work in can reap positive results, both within the walls of the company and beyond. Jared found that for those who participate in charitable giving and do it with a positive attitude, the results have been overwhelmingly positive, “When employees feel the company is community and socially conscious, it gives them a sense of pride in where they work.”
Giving back to the community can be a great way for employees to feel better connected to their workplace and allows them alternative ways of fulfilling their work. When employees feel connected to their workplace, it increases their performance and overall satisfaction. Boostability is just another example of a successful business doing their part to make a difference.